There is always a chance for improvement in every domain. Regardless of the number of years you have worked or researched; there will always be something new for you to learn in the content marketing arena.
Expected output can truly increase if the tools are used smartly. The internet is riddled with tools that promise to help business owners in generating a positive result, but we all know how the majority of them fail to live up to the mark.
It doesn’t matter whether you are new in content marketing business or not, you should realize that only Google can fulfill all your marketing needs as it is more than just another search engine.
Below, I have discussed six Google tools that will help you take your marketing business to new success heights!
What is the desired output from your content marketing strategy?
If you have a marketing plan, no matter how well defined it is, run it through the Google Analytics. It helps you analyze the key factors that affect your strategies and presents the data in the form of numbers, graphs, and charts.
You can also monitor your work and strategies over a particular period, to see whether they are helping you achieve your goals.
Moreover, it can help you in recognizing the efforts being made to advertise your business. With Google Analytics you can stay focused and spend valuable efforts in the right direction.
Do you want yourself to get creative and generate lots of fresh ideas?
Google Trends is the right app for your marketing strategy as it provides you with an updated data regarding what’s trending in, trending out and so on.
Even a newbie can work with this app. Simply search the hottest or the most trending topic and try to produce a marketing article around it. For example, if the trending topic is about US Electoral College, then incorporate it with the latest idea you have about content marketing!
Are you looking for yet another effective platform to promote business?
We cannot compare Google+ with Facebook and Twitter because it is not as popular as its contemporaries, but it can be used efficiently to boost up your business. You can share your business related information; you can expand your business circle, or you can discover new ideas for your content.
Google My Business
Is there a way to build visibility via Google Maps and Google Search?
Sharing business related information with others is indeed the first step towards success. Get yourself listed amongst the businesses mentioned on Google and present your business data in the most efficient manner.
This app provides you with an opportunity to present your company, the nature of your business, the services you offer and the related data on a single platform. People will be able to recognize you as a business entity. You can use infographics and appealing images to attract the online customers as well.
Do you realize how important the scheduling of tasks is?
The scheduling of tasks is a practice that distinguishes good businesses from the exceptional ones. Every one of us is so occupied with an overwhelming routine that it is not humanly possible to remember or organize each task. Google Calendar lets you organize your daily tasks and helps you increase your efficiency.
You can use Google Calendar for:
- Scheduling important tasks and events.
- Sharing your availability with your team members.
- The remaining open spots will allow your colleagues to identify the timings in which you are available, hence maximizing the opportunities for you.
Your complex marketing campaigns can easily be added to the Google Calendar.
Do you know where to keep important business data?
When it comes to compilation the data, Google Sheets is a powerful tool. It tracks the data involved in the statistical analysis of your business. It can be synced with all the Android, Windows, and iPhone devices. So access it from anywhere in the world and share your sheets with your team members.
All the apps by Google produce great results when used correctly. Although some are more useful and effective than the others, each one of them deserves a chance in the content marketing world!