Visuals always appeal more to the audience. It is a human instinct that we make sketches of the things we read about in our minds. Have you ever read a novel and imagined the characters in your mind? I bet you have; this is the power of visuals. Video script writing is critical for the success of any visual campaign. How much does your company invest in visual content and how do you ensure you write a video script that best depicts your products and services?
Videos have the power to influence your audiences in the best possible ways, and that is why we provide you with the best tips to ace your video script writing. Lena Rhodes in the blog post Building Successful Social Media Strategy talks about the healthy way to reach your audience.
It is expected that by the year 2020, 80% or more content that attracts customers will be visual in nature. 20 Pre-Production Tips to Create Successful Video Content will help you in planning your video script before considering all the factors that could affect the customers’ decision.
It is very important to know your target audience because without that it would mean shooting in the dark and hoping that it hits the target. Create a connection between your message and the audience.Video scriptwriter should consider his audience before finalizing the context; it should come before anything else in the process.
Video script writing format is based on the classic structure that consists of an introduction, body and the conclusion. But video script writing is very different than writing an essay. According to experts, you should put your message out in the first 30 seconds of the video. Your video should not talk about food in the first 5 minutes and later reveal that it was actually an advertisement talking about tissue papers.
No one is going to reward you for more content; more content is only going to distract your audience from the actual point you are trying to make. Any video that is greater than 8 minutes distracts the viewer, and as a result, he shifts to another channel. When writing a video script, make sure that you make it as concise as possible.
Simplicity is the key to success. Use of jargons and technical terms doesn’t help in getting the message across but instead confuses your audience. The first 8 seconds of your video is all that matters. In these 8 seconds, your audience will decide whether they want to continue watching or not. Meredith Evans shares a blog 6 Simple Tips for Planning & Designing Social Media Content in which she shares how to keep your content simple.
As the video reaches its end, the call to action should be very clear to the audience. It is advisable to include only one call to action to avoid any miscommunication.
While writing a video script, make sure you answer these three questions that the viewer might have. If you are able to provide answers to these, you have done your job well. The video script writing format mainly revolves around these stages
Start your video script writing by answering the most important query, and that is “What.” What is the purpose of this video and what are you trying to achieve.
Now tell your audience “How” this video can help them solve their problem.
By now the audience knows what you want to tell them and how you will solve their problems. Now tell them “why” you’re the best option available to them.
Video script writing format can vary according to many people. There isn’t one secret recipe that can be used in order to ace your video scripting. In the blog post How to Write a Video Script by Sophia Bernazzani it is as simple as a three-step process.
Your script should follow a simple story that translates your message to your audience. People relate best to stories, and that is why your story will be able to move more people than your plain message.
Your story doesn’t have to be overly complicated or epic to resonate with the audience. Keep it simple and then see the difference it makes.
You are not narrating a novel to your audience, words are important, but they play a role together with graphics and music. Bringing your message to life is what you are aiming to achieve, use music and visuals to create an environment for your audience. Do you need help with the video script writing format? Here is a resource for you How to Write a Video Script – 4 Script Formats to Choose From.
This probably is one of the most important steps in your script writing process, tweak and re-tweak until you are sure that there is no unnecessary information provided in the video script. The curse of knowledge is a concept that means once someone knows -something; it becomes very difficult to unlearn it. Don’t assume that your audience already knows; take your time to understand the mentality of your audience.
The tone of your script will be very important. The tone will help resonate with the audience.
Adding humor to your content can really make it worthy of sharing but keep in mind the type of video you are developing. It would not be the wisest decision to add humor into a very serious script. Decide what goes best with what.
Your video script is the most important thing when you decide to make a video for your audiences. Invest all your resources in the script and then watch it do wonders. We have already established that videos and visual content are what connects best with your audience. Video script is a medium that can help you grow your audience, but the ultimate guide to writing a good one is, write a lot of them. Practice will make your writing perfect and help it stand out in the crowd.
Infographics and pictures make your digital marketing efforts count by making your content more usable and understandable. By combining the facts with the images, your readers can memorize the content in a much better way. The complex statistics can easily be understood through the well-defined visuals. Immaculate infographic writing and compelling images can be rolled into one creative infographic to compel your prospects to pay attention to your offers.
You can even hire a professional who can create infographics for you, but there are some tools for providing you an alternate. You can convert your prospects and make your offers understandable using such tools. And guess what? It is a piece of cake working on these tools, so you can get started by using your preferred template. Here are some of the tools you can use to leverage while copywriting infographic for your business or prospects!
Would you like to use a tool that is easy and handy at the same time? Canva is the first option that we have. You will be required to answer a couple of questions about your visit to Canva. Once answered, the application will provide a number of ready-to-use templates for you. Having said that, Canva is equipped with around 1,000,000 images; that can be used for enhancing your infographics.
You can edit a template as an expert!! Whether it be the text, shapes, sizes, color, charts, and bars, the variables can be personalized in an easy manner.
Talking about the cost, it is absolutely FREE. However, the upgrade is available for $12.95/month or $119.40/year.
In comparison to the Canva, it has some added features that make infographics even better! It can provide you a medium to digitally craft banners, posters. Pikochart demonstrates the data in a presentable format. Unlike Canva, it provides you the ‘Pro’ version, costing between $15 – $30.
The more features and templates you want, the more you need to pay! Pro version provides you with some cool built-in features. You can remove the watermarks, use high-resolution images, play with typography or use uploaded images to customize your infographic.
The FREE version can be downloaded. The PRO version can be used at $15/month.
Need a touch of personalization in your infographics? Venngage is just the right option for you! With the integrated social media templates, Venngage is capable of creating personalized Instagram posts, catchy blog headers, and infographics that would essentially steal the attention of your prospects!
Venngage brings you a huge range of templates to display statistical data, processes, timelines and much more! This application provides its users a 3-leveled pricing structure varying from Premium, Education and Non-Profit. The Non-Profit version is a perfect product for the marketers and startups to promote products or services using creative infographics.
Along with the FREE version, paid packages can be purchased at $19/month.
Yes, as the name indicates, infographics can be “Easi.ly” created, but how?? When you visit the website, you will find MANY templates flooded with rich features. You can work with them freely. However, to save the work, you will need to register with them for FREE.
In comparison to the applications listed above, the Easel.ly has some classifications that seem to be unorganized. However, once you become familiar with the app, you will find it handy and easy to use! The templates are very easy to edit, and upon purchasing the product, you can play with a huge number of them!
The free version can be downloaded while the PRO costs $36/year.
As the name depicts, you can get FREE pictures through this app! It is a huge database for free pictures that can help you take your first step to create your very own infographic. Moreover, there are plenty of other options, and the best thing is that they are Complimentary!!
Talking about the Cons, it somehow restricts the customization as compared to other tools. For example, visuals can be downloaded but to edit them, you will need a third-party Image Editor like Adobe Illustrator or Corel Draw.
Pricing: Starting at $7.50/month.
Looking for a blend of visual charts and infographics? Infogram is just the right tool for you.
The FREE version may not cater to the need for the privacy of your work. This is why the people go for the Paid version to secure their work from being publicized. It is indeed easy to use, and If there is no budget concern, you should go for it!
Offering limited features for FREE. You can enjoy its full functionality starting at $19/month.
Are these tools inspiring enough to compel you to create an infographic all by yourself? If yes, then you can always count on these resources and add a dash of creativity to make your digital marketing efforts matter. If you still think designing an infographic is not your cup of tea, you can always hire a professional to do infographic writing and designing for you.
Did you like this blog? We are looking forward to reading what do you think about infographic writing and designing. Don’t forget to leave your comments below!]]>
People instinctively open their mailbox on and off but rarely spend more than a few seconds there. Put yourself in the shoe of a busy person who receives hundreds of emails every day. Annoyed? So are they. Here is the downside of overusing emails: people have stopped paying attention. Your prospects see your emails without “seeing” them.
Believe it or not, most of the emails you shoot stay unopened in the mailbox of a receiver for good. Or worse, they end up in an archive folder and stay there for eternity. Email marketing, as it turns out, has turned into a venture that requires creative thinking on the sender’s part. It is a skill that needs years of practice to finally work.
Having said all this, we have found that many of writers use phrases that have no impact on business email writing. These phrases are quite common yet they need to be abridged from content writing. As published by Journal of Personality and Social Psychology, 56% of email receivers fail to grasp the true meaning of an email, due to use of unnecessary phrases.
It suggests that your chance of making the receiver understand the true purpose of the email is quite low. Now, the solution lies in analyzing your emails. We have sorted out some common phrases that are tarnishing the reputation of your emails secretly. If you eliminate these phrases, you will be taking your business email writing skill to next level.
Check out the phrases that you need to abandon.
Even if it seems to you that you are repeating things in email, you should not be using this phrase in your email at all. People receive many emails in a day; it’s common for them to fail to grasp the message projected by your email. In any such case, you need to understand the situation of the client. If after several attempts, receiver fails to grasp your point, then it’s time to try another mean of communication, perhaps, call.
This is a commonly used phrase in emails that are selling products. Use of any such phrase shows carelessness and unprofessional tone. It looks like you are trying to impose likeness of something upon those who may not be interested in it at the least. Such cheesy phrases don’t work in email marketing. You must sound cannier and understanding. It’s better to leave the choice of liking or disliking your product to the client.
If you portray a problem as a problem, it will deliver the wrong message to your customers. So rather than using this phrase, portray it as a challenge that you are ready to take. Tell your customer that you will be able to fix any problem that they are facing. Provide a solution, temporary it may be, but it will offer your client some satisfaction.
If you are wishing “Happy Monday” to an employed person already suffering from Monday blues, chances are that he won’t go past your subject line and immediately move on to next email. It will be an irony for those who are having a bad Monday or a bad day.
A simple greeting is always welcome. Avoid using feelings with salutations. Try to get into the shoes of your reader and you will surely get a positive reply from them.
Before you write this phrase, stop and think; do you really feel what a person on receiving end feels? No, it is eventually and logically not possible. Hence, there is no point of writing stuff suggesting that you understand your readers’ situation. Although this sentence shows your concern for the reader, it certainly cannot solve reader’s problem. Not immediately at least!
“Trying” does not sound very convincing. Neither does it satisfy irritated customers. If you write, ‘I’ll try to get it resolved as soon as possible’, it does not instill confidence. You should be sounding sure when you wish to elucidate their problem.
Without the aid of tone and body language, convincing client can be a hard task. You should write brief and reassuring emails. If you are not sure about the exact time required to resolve the issue, just give a longer deadline. This deadline should be adequate enough to resolve the issue.
It’s quite vexing when you tell your problem to your service provider and instead of giving solutions, he just provides you with a suggestion. Do you really appreciate ‘you should instead do this’, ‘you should instead do that’ in an utter critical situation? Certainly not! Understand customers’ problem; they need a solution, not substitutes.
Clients do not appreciate when you start making decisions on their behalf. Although this small phrase sounds ok yet in hours of need, it sounds dismissive and pushy. Instead, use’ I recommend…’
If you acknowledge above-mentioned recommendations, you will surely become an expert in email writing. We encourage all of you to avoid these small mistakes in order to excel the art of email marketing. These unnecessary clichés should be avoided to gain a good reputation among clients.]]>
Nearly every marketer will emphasize the importance of subject lines when it comes to email marketing, once in the lifetime. Although the topic of the subject line has been covered by various writers on more than one occasion, it is still one of most misunderstood as well.
Unfortunately, good ol’ internet is riddled with marketing-pretenders who have written tirelessly about bad and inappropriate advice concerning subject lines. Such misconceptions have been widely circulating on the internet so much that people have started to take word for it.
Out of all those bad advice, we have gathered five most popular myths about subject line in email marketing world that you might take us as a liar for telling you otherwise!
Regardless of what you may think of us, here is our list of five myths about subject lines that are just too difficult to take anymore!
This myth states that subject lines are extremely important and should be paid much more attention than usual. The reason behind this is that subscribers only open emails if the subject line is clever, witty yet incorporates the main idea all at same time.
The truth is that name of the sender and not subject line influences readers to open up an email. Emails are professional relationships that are based on permission. So sender’s name will always be more important. This is reason individuals notice sender’s name first whenever they receive an email.
Moreover, this is also evident from a survey conducted by Litmus which showed that 42% people see sender’s name first and 34% people read the subject line.
Marketers think that usefulness of subject lines is only limited to email open rates. But in fact, subject lines have another bigger purpose to serve.
Apart from acting as your opening line, subject lines can affect deep metrics including conversions! If you don’t believe this, perhaps running a subject line A/B test will help you.
While running A/B tests, track all results for a very long time. You will notice that when landing page and email content was kept unchanged, and changes were brought in only subject line, the metrics like conversions and clicks were affected to a considerable extent.
It works because subject line clearly defines what subscribers will find once they open an email. A little confusion in the subject line and you will see that subscribers would be reluctant to move forward. But if it’s on point, subscribers will go the extra mile to form a relationship.
Subject lines’ use isn’t just limited to getting individuals to open and read your emails. It is to generate interest of people that are likely to convert and become your potential customers.
Digital marketing thrives on target or intended audience. You produce SEM ads so that right people can come to you, you post Facebook ads so your target audience can find you. And you want right individuals to open your emails, click on CTAs and land on your landing page.
If this isn’t reason why you started your email marketing, then all your email campaign have been for nothing. So designing a subject line that entices the right crowd to view your emails will help you in building up your audience and client base.
And this is why you should never measure your email marketing success based on open-rate!
How many times have you heard from marketers telling you to use such language in subject lines that invoke curiosity? Probably hundreds of times! Now, people have gotten so used to this idea that utilization of simple and clear language makes them think twice.
The truth is most effective and compelling subject lines are usually written in straightforward and well-branded language that is at times boring as well.
We are definitely not telling you to ditch creativity altogether, but the creative approach should be used once in a blue moon.
A study by MailChimp found that secret formula to successful subject lines in an email campaign is that you should write them in a way that it conveys email’s subject. And we agree with them as well!
Unopened emails aren’t scary part, poorly structured and badly written ones are. An email that disappoints individuals is a horror story for all marketers, and it should be avoided at all costs.
You might get ahead with badly written emails a few times, but this is a very destructive option in the long run as making subscribers view emails that contain extremely irrelevant content combined with poor structure can affect future opens, clicks, and conversions.
The risk doesn’t end there as your potential customers can ignore your future emails and, in worst case scenarios, end their professional business relationship you with altogether!
All in all, stop trying to thrive on short-lived ways and follow result-oriented email marketing tips. Instead of adopting short-term tactics to try to get people to open your emails, you should focus more on long-term solutions that will be quite lengthy but will generate successful rates. Try to stick with short subject lines while working on email campaigns to give receivers an idea about what they will find in emails.
When you adopt latter approach as your only approach to email campaigns, you will witness astounding results.
Micro-interaction might seem like a new word to you, but the chances are that the second you opened your eyes in the morning, you performed a micro-interaction! No, your mobile devices are not the only form of micro-interaction but the apps, and every smallest function that we perform flawlessly is a micro-interaction.
Switching on and off of the voice controls, changing one song from another, turning off the alarms, liking a picture, posting something on social media or sending a text message to your friends, all of these are micro-interactions. Simply put, it is a task-based interaction in most of the electronic devices to perform a certain function effortlessly.
Animated micro-interactions are en vogue these days, and if you are struggling to embed micro-interaction within your apps, then the following ways will sort it out for you.
Keeping your users in the dark about what is happening to their uploaded files can make them lose interest in your apps for good.
The reason for this is because there are many other apps that incorporate micro-interactions to captivate users. Inform the users about the status of their file by incorporating minimalistic micro-interactions. The process to upload data will become bearable if animated micro-interactions are keeping the users engaged.
Want to give your apps a humanly impression? Design your controls and buttons in such a way that they respond to human touch!
Although all the control buttons are behind a glass screen, rendering them touch-responsive would make the users feel good about a quick response to their input. Also, this satisfies their hidden but ultimate desire to be acknowledged for their effort.
Animated micro-interactions can be used to inform the onlookers about a meaningful transition of one icon into another one.
Instead of loading the screen with tons of other icons for different functions, the designers can code the icons in ways that morph into something useful. This trick is especially useful in the case of smart watches and smartphones that have little space to offer.
Animated micro-interactions are used to convey the simplest instructions to the users, but they can also be incorporated to confer a delightful experience.
An effective micro-interaction is the one that imparts the feeling of pleasure beyond the action that it’s supposed to perform. A simple action button can be used to convey polite phrases when pressed or clicked. Look at the example of the Twitter button for better understanding!
For designers, embedding micro-interaction is never difficult; they just have to be mindful of certain facets. Micro-interaction should never be visible because a great micro-interaction is the one that is invisible to the eye but performs the intended function without any hindrance. Also, a micro-interaction should be periodically updated because users would get bored or feel annoyed if the micro-interaction stays unchanged for a longer period.
All in all, micro-interactions are a great way for compelling users to pay attention to smaller details while enjoying impactful results at the same time.
While there is an ongoing debate on most important part of a marketing strategy among experts, have you wondered what the fundamental part of the mix is? Or what holds the most value when it comes to the result-oriented marketing? Well, Nick Besbeas contemplated the same over the course of his marketing quests considering “to be present, be relevant and to add value” as the secret behind effective marketing.
In the world of online marketing where more than 93% B2B marketers use content marketing, as suggested by CMI, how about experimenting the strategy put forward by Nick with your content marketing plans to get the best results. Not that we are just suggesting, here we have rounded up a list of blogs that will help you with all that, so feel like having a look? Let’s proceed…
Contently maintains a robust blog named The Content Strategist while exclusively focusing on the distinctive content marketing plans for social media, blog posts, and other media. It empowers and inspires the beginners with the deep insights on the topic.
Being another biggie in the market, B2B Marketing Insider tells about the content marketing strategies that turn out to pay you back with the best ROI in your business. Go through the blog particularly while scrutinizing your marketing operations.
Moz is considered as one of pioneering marketing service provider with their marketing blog helping the marketers, enterprises, and startups to step up the game with the content marketing skills shared on this blog.
They are the best strategic advisors and know all the ins and outs of successful content marketing plans because of their vast experience in the field. They elaborately discuss all their findings through the blog to educate growing marketers and businesses.
This blog contains tons of insightful posts on the result oriented content marketing for the businesses and startups. From the blog content to video marketing write-up, this exemplary blogs covers it all for the marketers to get all guidance they need.
Kapost, being at the front-line of content strategy, provides the users with an extensive collection of case studies and research elaborating the best and worst content marketing ways that significantly impact the conversion rate.
PR 20/20 is yet another juggernaut in the online marketing landscape for profound updates on every aspect of digital marketing, with the content marketing covering the major part of their blog posts. With information shared here, you can recreate your marketing strategies.
These blogs deliver the most relevant information for you to jumpstart your marketing efforts by covering all aspects of content marketing. Managed and Parented by Influence and Co., it shares best ways to generate a lead.
Being one of top content marketing service, serving many high-class organizations as we speak, Scripted takes the readers through the writing strategies that will help them get the extraordinarily curated content for marketing purposes.
Ruling the marketing space for many years now, their blogs serve as the best online guide to all the people seeking advice for the online campaigns featuring the content that stands out. Although the blog contains diverse marketing categories, the content-related posts are out of ordinary.
It is a professional blog to maximize the productivity of your advertising campaigns via powerful content. This blog emerged as the top source of detailed and analytical reports and key findings by the top marketing experts.
HiP is an online platform featuring research-backed blog posts to enlighten the newcomers and businesses and to encourage them for learning en-vogue content marketing trends to follow while developing their marketing strategy.
By now, you must have understood the content marketing is not just about words; it’s about its optimization too. And that is the reason you should visit this blog containing analytics to help you optimize the marketing content.
Relevance is way more than just a blog. It is a gem of insight for the marketers to explore through the extensive library of guides, eBooks, and whitepapers to understand the way content marketing works in real time.
Quick Sprout not only defines the best ways to develop extraordinary content but also guides the readers on the best techniques to promote that content, considering the promotion to be as important as its high quality.
This blog serves as an end-to-end platform to share the tips, tricks, suggestions and the most effective strategies as far as the content marketing is concerned. It takes the readers through the planning, creation and optimization of stand-out content via remarkable blog posts.
The Content Marketing Institute has become a go-to resource for insights into the content marketing plans. Managed by Joe Pulizzi, this blog comprehensively encompasses the industry reviews as well as how-to guides for inspiration.
B2B Marketing is one of the top blogs facilitating and meeting the guidance requirements of thousands of marketers worldwide. Explore the blog posts here and you won’t have to go anywhere else for inspiration and advice.
The Marketing Blog focuses on taking a closer look at the marketing domain. It benefits the users through the extensive research. Not only this blog highlights the mistakes made by marketers but also the insightful suggestions to correct them and grow.
This blog analyzes and presents the marketing trends with a different perspective and the blog posts help the marketers to rise above their mistakes regarding the content marketing strategy and bring reforming changes to prosper.
There you have it! This comprehensive collection of blogs is all you need to explore and redefine you content marketing strategies in an amazing way. The thorough read of these blogs is a surefire way to make your way among the competitors and rise beyond the competition. In short, it is the best toolkit a content developer can use.
A website design plays an integral part in determining the fate of an online business. It determines whether a prospect will stay at your web place for some time or leave in just a few seconds. Simple, flat and minimalistic designs are eye catching and are the talk of the town in the web designing arena, but how to master the art of designing a web place worthy of consideration?
Well, it is a piece of cake for the experts because they have been playing with the design conformities for a long time and are experienced, but for beginners, it might prove to be full of twists and turns. The people who don’t originally belong to the web designing domain find it difficult to keep up with ever-changing design conventions.
Here are a few tips for non-designers that will not only help them assess the viability of a web design but will also entice them to make user-friendly design incorporations:
Although creative designs might appeal to a user once he/she comes across your website, these designs can negatively affect your website’s reputation if they create a hindrance. These hindrances render the website non-functional. To avoid this issue, assess the design and see if it is simple enough for the visitors to anticipate what actions they need to make otherwise most of the visitors will bounce off soon. Simple and minimal designs are highly preferable because cluttered designs repel the audience and annoy them, making their stay temporary. Furthermore, responsiveness is one of best design tips that every expert considers important to share.
You just need to have a good sense of good looking contrasts and color combinations. This isn’t something only designers can do; a little research on which combinations look promising would suffice even if you are new to this field. It is not easy for the beginners though, to instantly come up with an acceptable combination so there are online tools that might prove beneficial for the non-designers. Palettab and Adobe Kuler are great tools for shortlisting color combinations. Just make sure that you are not using multiple colors with web design. 1-2 colors are enough.
A careful use of white space results in simple, elegant and nice web design. It not only improves the usability of a website, but also increases the website performance manifolds. You can enhance the user experience by giving the text, picture and icons proper space to breathe and to make an impression. White space also helps to declutter and distribute content within a web design in a way that it looks good to the eyes. Use this space creatively and it will make the organization of web design easier.
Nothing complements a web design better than phenomenal, high-resolution photos fitting the context. Most of the websites use state of the art photography to make websites promising. Nowadays, many online resources are available to choose just the right kind of images for a website. These resources include LittleVisuals, Unsplash, and Gratisography. Selection of good images might take your time, but taking into account the impact it confers, it is worth considering. Therefore, non-designers can assess and even make a good web design by incorporating high quality and relevant photographs.
One of the key elements of a striking web design happens to be the use of fonts in different sizes and styles. It is recommended to use two typefaces at most and two font weights to avoid the distorted appearance of the website. Many designers experiment with the typographical variations to come up with innovative designs and so should you,abkh if you are a beginner or a non-designer looking for an edge. Furthermore, the pairing of multiple fonts is not always important which means it is perfectly alright to use just one font if you are not satisfied with the proposed combinations.
There is no use of a design if it isn’t consistent after putting so much effort. This situation normally arises if you are a beginner. See if the different sections of a website are conforming to each other or not. Check if the photographic incorporations in a slider are well-suited to rest of the design of your homepage or it needs to change. Practice this tip even for the minor details so that the result is a fully consistent website with no oddity of colors or design. The mobile-friendly designing convention should also be taken into consideration while assessing the flow of a website.
To sum up, being a beginner in the web designing arena is no big deal. All you need to do for mastering the design skill is to be persistent with above mentioned tips and show motivation to experiment different design trends and achieve desired outcomes. The more you experiment with the color combinations, typography, and photographs to be added, better will be the result.]]>