If you want a straightforward answer to that question, then a simple ‘Yes’ would suffice, but if you are one of those people who strive to fully understand a concept before applying it to your everyday strategies, then take some time out and continue reading.
SEO, which stands for Search Engine Optimization, is tricky yet one of the marvelous concepts ever to be introduced into the internet marketing world. SEO has helped a plethora of small and dying businesses to rise from the ashes and dominate the marketing arena with their services and products.
Generally speaking, SEO is such a concept that every marketer must be familiar with, because, without sound knowledge of SEO, the businesses can fall back into the very abyss that they have worked so hard to escape. Quite surprisingly, there is a certain proportion of people known as ‘Common Folks’ who is not aware of the SEO or the role that it plays in ensuring the survival of business.
Simply put, this article is dedicated to those people who identify themselves as ‘Common Folks’ and look forward to learning the SEO basics. Let’s begin!
What is SEO?
SEO is nothing but a bunch of keyword optimization tricks that help the companies in improving their rank on major search engines. Every marketer dreams of finding a place on the first page of search engines because everybody knows that all the pages except the first page are used to hide unlikeable commodities, which, in this case, is un-optimized content!
Casually speaking, SEO is the search of a popular combination of words or keywords in a particular niche, incorporated within the content to get a better rank. Some people have the tendency to overstuff their text with such optimized words, but the gradual changes in the search engine’s algorithm can and will rank their websites poorly. So if you are in the habit of utilizing this trick, instantly drop it because it can massively backfire.
Why Marketers Care so much about SEO?
SEO became normalized in the online world when the marketers came to know that they could make extra money through it. Initially, they faced acute obstacles when they didn’t know about any ways to bring people onto their websites. Long story short – they invented and created many ways to optimize their websites and its content for the better. Slowly and gradually, content marketers started catching up with this trend. Even decades later, content marketers still care about SEO.
SEO trends have gone through many makeovers and underwent many changes, but the essence of it remains the same which is to ensure that you successfully convert your visitors into actual clients.
How can Your Website and Content be Optimized for Better Results?
When it comes to optimized content, the content marketers like to focus on a few aspects of SEO while entirely ignoring all the other effective methods. While keywords incorporation and back linking efforts pay off, optimizing your website to enhance user’s experience should never be treated as something less effective.
And if the SEO as a concept is analyzed wholly, user-friendly websites come first before all the other SEO tactics. If certain aspects of your website don’t load, or if visiting your website has become rather inconvenient for the users due to all the non-user-friendly features, then your website will consequentially be ranked in the last pages of a search engine.
So focus not only on keyword building or back linking procedure, but dedicate your major portion of time towards building a user-friendly website and content that can help you in getting a top rank.
This article perfectly sums up the topic of SEO and its importance. SEO is not a difficult task to achieve; rather it requires the marketers to think out of the box while taking into consideration the traditional ways of optimization. Please share your thoughts in the comment box below and tell us where do you see SEO game in next few years!