You can face many difficult situations at times when it comes to the social media management. Unless you are already a part of a company that provides excellent social media management services, there is no other sound way of acquiring this skill.
In this age of technological advancement where new social media apps come and dominate in no time, the need to gain recognition by promoting your business, products, and services on various social media platforms has become a necessity. But due to a large number of pending tasks piled up, this aspect of the business is often ignored.
Another reason why social media management is overlooked is that the tasks such as content creation, engaging with followers, sharing others’ content, repurposing content and community management demands a lot of time and attention on the manager’s part.
Considering all these factors, it is better to eliminate all the fuss and let the management tools handle it all for you. Following is the list of management tools that you can use to ensure your presence on social media.
Sprout Social is one of the top social media management tools to add into your social media management bucket because its incorporation helps you to manage your Twitter, Facebook, Gmail and LinkedIn accounts at the same time. It also lets you find engagement opportunities, publishes messages on your behalf, measures your performance and analyzes your efforts.
Previously known as the Edgerank Checker, Social Bakers management tool allows all the businesses to optimize their Facebook content by providing them with sufficient help. It also lets the individuals create custom content that considerably increases the audience engagement. It is also a great tool to optimize the newsfeed response.
The great thing about the EveryPost that makes it a suitable contender is its ability to create and curate visual content from Flickr and YouTube. It also composes posts, publishes the pictures, videos, and text and instantly shares your pre-made posts on Google+, Twitter, Facebook, LinkedIn, Pinterest, and Tumblr.
This is a social media management tool that can be accessed and managed from the Android and the Apple devices both.
If you aren’t willing to spend a single dime on any social media management tool, then Social Oomph is the perfect choice for you as it offers a free version and a Premium version. The free version allows the individuals to schedule, design and post the content on Twitter and Facebook. It also lets the people design and save a custom message that can be sent to all the new followers upon following their page.
There are some other exciting features that can be enjoyed in the free version but if you want to access advanced management options, then opt for the premium account.
Apart from shortening the excessively lengthy URLs and making them appear tidy, Bit.ly can be a successful management tool because it lets the businesses to track link analytics, collect audience intelligence, measure campaign performance, and optimize their marketing efforts to fit according to their audiences’ needs.
Bit.ly features might not sound astonishing, but it is worth a try because it is trusted and utilized by many of the major companies.
Agora Pulse is a great social media management tool that analyzes the working of the various social media platforms, such as Instagram, Twitter, and Facebook, all at one place. It runs quizzes, promotion, and contests on your behalf. It collects and represents the performance reports in PowerPoint, and offers various opportunities to outdo your business rivals.
The exciting feature that makes it a great social media management tool is that it allows the consumers to see the messages from all three social media networks on a single platform. From there, anyone can easily read, reply or delete the messages altogether.
Hoot Suite is a tool for professional people who want to take social media management a little more seriously. HootSuite provides a safer platform for the businesses and their followers’ engagement. It collects reports regarding the social media posts to let their clients know how well their posts are being received. It also lets the business personnel manage their Google+, Facebook, and Twitter all at one place.
Tailwind is the official marketing partner of Pinterest. Tailwind is the perfect app for a business whose marketing activities revolves only around the Pinterest and Instagram apps. It lets the social media managers to discover unique content, monitor conversations, schedule posts, analyze results, and launch promotions.
Also, the tailwind was specifically designed to help marketing teams to manage their multiple social media accounts. This feature of Tailwind makes it an ideal tool for the marketing agencies providing effective social media services.
Crowd Booster is a great tool that helps the businesses in optimizing their marketing decisions regarding their social media profiles. With its incorporation, there is no need to prepare the analytic reports manually because Crowd Booster can automatically update it for you on a daily and consistent basis.
Also, it lets the individuals create custom posts and tweets, and it is also capable of informing its clients of the optimal time to schedule and post their tweets.
Apart from the mentioned social media management options, there are a plethora of other amazing tools such as SocialBro, Buffer, Oktopost, MeetEdgar, and Tweepi that are fully capable of providing the individuals with extraordinary social media management services.
As the current marketing strategies of many of the businesses are revolving around the social media aspect, it is about time that the remaining businesses incorporate these tools within their marketing strategies to move ahead.