Back linking is overrated. Said no digital marketer ever! And neither will you hear this statement anytime soon because like it or not; link building plays its part in helping you secure Google ranking for your website.
Playing in the digital world can be tricky especially when it’s not your home ground. Few wrong moves and you may fall into the category of a spammer. As it turns out, the thin line between organic link building and black hat SEO is often misunderstood by the amateur marketers, and worst case scenario is that your site gets blocked.
You don’t want that of course, neither do we! If you are a newbie in marketing world or another aspiring entrepreneur in the online arena who is afraid to dip his toes in the link building pool, this blog is worth your time. We will walk you through the basic tips so that your link building strategy doesn’t go wrong. Have a look at few tips!
Overusing Reciprocal Links? Bad Idea
Reciprocal Linking is effective when it comes to SEO link building but not if you misuse this strategy. For your reciprocal linking plan to work, you must avoid link exchange programs (where people indulge in cross-linking).
Excessive cross-linking can backfire since the links won’t be relevant enough and the rank of your website might go down. The key is to focus on moderately using the reciprocal links that are relevant to the services you provide.
Don’t Go Hard on Your Anchor Links
Adding relevant hyperlinks is a good idea but not if you stuff your blog with anchor links. You don’t want to create a distraction for readers when they are reading your blog, do you? Keywords are definitely important to gain ranking, and so are anchor links. The strategy used by the pros is to incorporate brand keywords or navigational phrases to make it look like natural.
Be Careful About Web Directories
Do you know Google has excluded some of the web directories from its search results? Yes. You heard that right, but that doesn’t mean you can’t submit your blog to directories at all. Blog directories are for everyone, but that doesn’t mean you should use it mindlessly.
Do your research, see which directories work best in your niche and find out which directory posts reader-friendly content. If you have done your research, then you probably have your answer by now with the peace of mind that your backlink strategy will work.
Post Blog & Forum Comments Carefully
SEO link building has never been easy. With the increasing number of ads in the newsfeed of users, unlimited promotional emails in their inbox and overwhelming count of links in the posts they read, users have developed a sort of blindness for such marketing stunts that seem unnatural.
The comment box along blog posts and the online forums should be used rather carefully for backlinks. Adding links in comments to your business website is not a very good idea. Instead, you can actually take part in the discussion and share valuable information via your comments. In that case, adding a relevant link won’t be a bad idea.
Don’t Buy Backlinks for Your Business
Do a little research about Google updates, and you’ll come to know that backlinks purchase is a bad investment because you may get penalized by Google for this. The stakes are usually higher when you invest in the purchase of backlinks because your reputation can fall apart in case Google penalizes your website. If you have been buying backlinks, abandon this strategy for good and invest in such activities that would provide you organic backlinks.
Build Free Tools for Your Prospects
Imagine you run an e-commerce website that sells electronic gadgets to the consumers worldwide. What tool can you possibly provide for the user? You can probably build a filter tool to help them shortlist the gadgets that suit their requirements and offer this tool for free.
Likewise, you can build free SEO tools if you offer services in the marketing arena. You might be thinking why build a tool? Well, do you know what consumers pay for? They pay for the TRUST you build via marketing campaigns and what can be the better way to build trust then offering them a handy tool for free.
Get the Experts to Speak for You
The recommendation of a connoisseur is often underrated. For instance, if Neil Patel has something good to say about your marketing startup, then you are in luck because getting the opinion from a marketing giant like him is not that easy.
If you wish to create good links, then you must spot the eminent influencers in your niche, approach them, discuss mutual interests in business and nicely ask for their opinion on any online platform. If an influencer says you are good enough, readers are more likely to buy it.
Here at Content Inspire, I have summed up the basics of building organic backlinks for your business. In the online arena, capturing the attention of prospects is of utmost importance. If you wish to get the attention of more and more prospects, you should build organic backlinks for your business website.
I hope these tips will help you build natural backlinks, turn prospects into customers and increase ROI manifolds. Don’t forget to share your opinion or talk about your favorite SEO tools or backlink tools in the comments box below.