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Lena Rhodes – Content Inspire https://contentinspire.com Sat, 01 Jun 2019 06:31:20 +0000 en-US hourly 1 https://wordpress.org/?v=4.8.14 5 Tips for Building Successful Social Media Outreach Strategy https://contentinspire.com/5-tips-for-building-successful-social-media-outreach-strategy/ https://contentinspire.com/5-tips-for-building-successful-social-media-outreach-strategy/#respond Tue, 01 Aug 2017 07:26:21 +0000 http://contentinspire.com/?p=351089

Social media outreach is a great way to form healthy business relations for increasing target audience. It is a process of introducing your business to people via platforms such as Facebook, Twitter, LinkedIn, and Google+.

Many people confuse social media outreaching as spamming.  They have to send their offers to social media followers for asking them to share it. No matter how nice your outreaching efforts may be, they strike a creepy impression on people.

Don’t end up on a weird note. We’ll tell you how! Social media marketing and outreach plan go hand in hand so here are few tips to increase your followers!

Prefer Business Account Creation

While the idea of using your personal account may allure you (to avoid making a new profile), create a business persona. Or you can hire a social media manager to do all strenuous work for you.

A social media manager can even help you get a business profile with official status. Hiring a pro to execute, handle and manage your social media profiles can help you give a formal touch.

Set Clear Objectives

Don’t initiate social media outreach process without having any particular goals in your mind. Having clear media strategy at hand will connect you with the intended audience. Your social media outreach strategy for a blog will be different than that of a promotional campaign.

The first step is to ask few but credible profiles to help you in the promotion of your blog or services.  Avoid setting your goals too high in your first ever social media outreach. If such a plan fails, it will stop you from making another social media outreach plan in future.

 Give Your Profile an Official Makeover

Potential clients tend to go through social media profiles of companies they are connecting with. You don’t want them to come face to face with improper set up so you should prepare your profile before outreaching.

Purge your profile from all blurry pictures taken from your webcam. Replace unclear images with clear, non-pixelated photos. Edit your information ruthlessly. Craft an all-inclusive bio that reflects your services, your business interests and your brand as a whole.

You can also increase your followers’ base by mentioning that you’re interested in networking with people. This step definitely works if social medium for your outreaching is LinkedIn. Add a personal touch to make it look like you churned bio out of your brain, instead of using the one generated by a computer.

Engaging comes Before Demanding

If you have shortlisted prospects via social media marketing, don’t start on the wrong foot by bombarding them with messages. Instead, you should focus on striking a random conversation with your followers to begin a healthy relationship.

If you have secured your connection with those particular folks, you can follow up by asking favors in return. Through this way, your followers won’t harbor any ill feeling towards your cause.

Keep Your Efforts Private

Once you have built such bonds in which you are past niceties, you can start your outreaching efforts. Most important rule to keep in mind when outreaching, is to keep your efforts private.

A private conversation saves you from the awkwardness of openly getting rejected if your prospect declines your offer. This way you can avoid your social media profile from morphing into an outreaching efforts’ breeding ground!

Frequent rejections can destroy the name that you have built after so many efforts. Just make sure that your shortlisted prospects have enabled their messages’ option.

Don’t pressure unwilling individuals into following you on social media. If you don’t want to go through all of these ways to make your brand known, then you can always opt for paid advertisement. The Internet is full of apps to step up your outreaching strategies. You can use apps such as Social Sprout, Alltop, Buzzstream and Google Alerts.

All in all, social media outreaching is an effective tool to spread information about your brand. Try out this social media strategy and see your brand’s fame increase by a huge margin.

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9 Must-have Android Apps of 2017 https://contentinspire.com/9-must-have-android-apps-of-2017/ https://contentinspire.com/9-must-have-android-apps-of-2017/#respond Fri, 03 Feb 2017 09:55:54 +0000 http://contentinspire.com/?p=351034

With millions of apps available for download from the Google Play Store, one cannot help but feel overwhelmed by the choices they have for downloading interesting apps. Fortunately, you don’t have to worry at all as we are here to guide you so that you can install the best apps present on the Google store.

Below we have discussed a few apps that have beaten all the other apps for a top spot based on their performance, functionality, and usefulness to their users!


Google Opinion Rewardsunnamed

This app truly deserves a top spot in Google Play Store! Not only this app is free,
but it also earns you actual money! Google Opinion Rewards allows its users to take multiple surveys which take up to around a minute or two. Upon the completion of the survey, this application will provide you with 50p or sometimes with 10p. It all adds up to points that you can later spend on the Google Store.




Nitro Boost and Cleaner

Nitro Boost & Cleaner is like Clean Master but its better. It is easy-to-use, and its uncomplicated nature allows the users to clean junk, clear caches, and remove unnecessary files with just a touch of a finger. Also, this application enables you to see those pesky apps that take up too much of space and lag your mobile’s performance.

Get the app from the Google store if you would like to have total control of your mobile by monitoring apps, assessing their performance and optimizing the battery for longevity.






Pocket is to your articles what music library is to your music files. Pocket is the perfect app you need to store your favorite articles for reading them later even without an Internet connection. This application enables its users to save not only articles but videos as well to watch later when you have more time on your hands but no internet connection.

Take a break from your music library and pre-installed games by downloading Pocket and save your favorite articles and videos. This all will prove to be a perfect distraction from those long, tiring flights and train trips.




Pro Fit Workout Planner

If you are willing to lose weight, then this app is the perfect choice for you. Loaded with various useful and core-engaging exercises, Pro Fit Workout Planner is the ideal partner to have by your side in your weight loss journey. Although not entirely free, this application will allow its users to have a ripped and toned body without having to visit the gym on a daily basis.

Considering its functionality and the value it has to offer to the users, I think it is acceptable to pay a little amount to access premium version rather than spending a hefty amount on the gym’s membership fee each month!






This application needs no introduction at all as almost everyone around the world knows what this app is about! With over 1 billion users, Facebook is an insanely popular app that has been bridging the gap between people living in far off areas by providing a platform to interact. Considering its popularity among the masses, Facebook has rightfully earned its place on the list of best apps of 2017.






HiDef Photo Editor

Capturing a beautiful picture is hard enough, but finding a right filter that complements the photo takes the editing process to another level of difficulty. This problem can be dealt with easily just by using HiDef Photo Editor!

HiDef Photo Editor is not like other photo editors that provide its users with just a few filters to select from. With tons of fun filters, this application will enable you to adjust the light, add effects, frames and many other fun additions to make your photos interesting!

Now, having a perfect picture is just a few clicks away as HiDef Photo Editor can be downloaded from the Google Store free of cost!






Another app on this list that needs little to no introduction at all. WhatsApp is the world’s most popular messaging app that will force you to part ways with SMS charges. WhatsApp is our best app of 2017 because it is always changing and adapting to provide its users with useful and necessary functions. Whether you want to send audio clips, videos, pictures, audios or text messages, WhatsApp is the app to opt for as it provides all these functions for free!

Install it on your phones, and you will forget that SMS and MMS ever existed!





Super Splash Jump

Super Splash Jump is the last app in our list of the best apps of 2017 because of the entertainment it provides that can be stretched for many hours without getting bored! This Android app takes its users on an unforgettable journey that is full of excitement and challenges but simple enough to keep you hooked for hours!

With plain graphics and simple instructions, Super Splash Jump will quickly grow on you!




With this, we conclude our best apps of the 2017 list. There are many other apps that are equally interesting and engrossing, but all the apps mentioned in this list are tried, tested and loved by all of us. But don’t take our word for it, download and install the apps on your Android devices to see the truth for yourself!

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26 Facts about Instagram That Will Make You Rethink Your Marketing Strategy https://contentinspire.com/26-facts-about-instagram-that-will-make-you-rethink-your-marketing-strategy/ https://contentinspire.com/26-facts-about-instagram-that-will-make-you-rethink-your-marketing-strategy/#respond Fri, 05 Aug 2016 11:32:30 +0000 http://contentinspire.com/?p=350828

Since its release in 2012, Instagram has taken the world by a storm. It has over 500 million total subscribers as of June 2016 (BBC). With such a huge following number, a lot of marketers and major business corporations have taken their marketing strategies to the next level by incorporating Instagram within their current marketing strategies and techniques.

While many of the established businesses have hired Instagram models to showcase their products and services, a lot of other businesses have hired brilliant and smart marketers to help them in shaping their marketing strategies in accordance with the Instagram.

There is no room for doubt that a lot of people are jumping on this bandwagon but once you hear out these following Instagram facts, you would also want to change you current marketing strategies and would try to adopt marketing strategies suitable for Instagram.

  • The Instagram community has witnessed a lot of growth in the recent years. It went from 90 million users in 2013 to 400 million users in 2015.
  • The increasing popularity of this social media platform has surpassed the numbers of active users of Twitter, Snapchat, and Pinterest that had 310 million, 200 million and 100 million active users as of September 2015.
  • The amount of the active adult Instagram users has doubled since Pew Research Center has started tracking the social media platform activities since 2012.
  • The most popular social media networking site in the United States is Instagram. Moreover, Instagram will see a growth in its users by 15.1% in the current year. This is amazing considering that world of social media has seen only 3.1% of growth as a whole.
  • The eMarketers have predicted that the number of the active users utilizing the Instagram will add 26.9 million users in its existing numbers in the coming four years.
  • In 2017, 14.0% of the Facebook’s global mobile ad revenue will come directly from Instagram. The US mobile ad revenue will grow by 28.0% from 20.1%!
  • Facebook, still, might be the king of the social media networking sites, but Instagram has safely secured the second place with Snapchat as the most used messaging app with 47% of people preferring to utilize Instagram and Snapchat for all their communications.
  • The total number of teenagers preferring to use Instagram is 52%.
  • According to a recently conducted social media study, it was revealed that only 43% of the major corporations engaged with their consumers, despite the 237% of Instagram’s average growth rate.
  • Despite Instagram’s popularity among the teens and the adults alike, it was revealed that the Instagram was the least preferred social network among many retailers. Their adoption of this social media network ranges from 26% to 32% only.
  • The only major industry that has increased their adoption rates of this social media platform by 84% is the apparel industry.
  • According to another study in 2015, it was revealed that 31% of the B2C marketers consider Instagram to be a very important social networking platform while 27% considered it less important. On the other hand, the B2B marketers consider Instagram to be very important while 58% of the other marketers consider it to be of extremely less importance.
  • The images that have the color blue as its dominant color is proven to generate 24% more likes than images that have some other dominant colors.
  • The images posted on Instagram that has a high ratio of negative space are known to generate 29% more likes than those photos that have a very minimal negative space.
  • When Instagram launched its fifteen seconds video feature in June 2013, more than 6 million videos were shared on the first day.
  • Despite the popularity of the videos on Instagram among the major brands, the photos are still known to generate more interest in the consumers and the followers than the average videos.
  • 41% of the Android users who are based in the US have installed Instagram and have been using it on the daily basis ever since.
  • Instagram users have been reported to share around 70 million photos every day! Previously the number of the photos shared on a daily basis was around 30 million.
  • According to a recently conducted study, Instagram will bring around $2.81 billion in mobile ad revenues by 2017.
  • According to a study by Forrester, the top brands on Instagram are observing 4.21% of engagement rate by every follower.
  • On Instagram, the engagement rate from every follower of the brands is 58 times higher than the king of the social media networking site, Facebook. The Instagram’s engagement rate is also 120 times higher than the Twitter.
  • Data collected from the Social Media Examiner’s Social Media Marketing Industry Report has shown that 52% of the marketers have plans to increase the incorporation of the Instagram within their brands. Previously, the number of the willing marketers stood at 42% in 2014.

    Social Media Examiner’s Report

  • According to a statistic, marketers who have dedicated 40+ hours per week to social media networks are 42% more focused on Instagram.
  • Products’ images on Instagram beat out all the other lifestyle’s commodities by 60%!
  • The amount of engagement on all the Instagram’s post has considerably grown by 416% in the last two years. This means that the chances of the marketers engaging with their consumers are higher on Instagram than any other social media platform except Facebook.
  • The posts on Instagram that has included any other user in the caption of the photos generate around 56% more engagement.
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Skills That You Need to Acquire for Effective Content Promotion https://contentinspire.com/skills-that-you-need-to-acquire-for-effective-content-promotion/ https://contentinspire.com/skills-that-you-need-to-acquire-for-effective-content-promotion/#respond Sat, 16 Jul 2016 11:20:08 +0000 http://contentinspire.com/?p=350790

Content is king’ is a famous phrase that was penned down by Bill Gates in 1996. This phrase has found its way in the mainstream writing department and can be easily seen thrown at ‘non-writers’ who always question the professional writers’ habit of producing a myriad of content every other day.

However, the success of the content is not determined by how well-crafted or thoroughly researched a marketing topic is. A piece of content can only be labeled as successful only if its creator has spent a considerable time in promoting it by employing various techniques and skills.

If you want to know about those skills, keep on reading.

Critical Thinking

A great piece of content can be easily identified. It also inspires many amateur writers to try to replicate them. But the replicated content fails to bring in the same results for the amateur writers as it did with the professionals.

Why is that? Because when the professionals produce a piece of content, they don’t entirely focus on penning down a thoroughly researched topic, instead half of their focus is dedicated to thinking critically.

The same places where the amateur writers marvel at the well-crafted content, successful writers pose different questions to their brains. Questions like ‘What’s the writer trying to convey?’, ‘What writing techniques have he/she employed?’, ‘Will the same methods work for me effectively if I introduce slight changes?’ and ‘Will this writing method work the same in every domain?’

Your critical thinking should not be just limited to the stated questions, but you should always try to have a unique and unconventional set of question for every piece of content that you lay your eyes upon.


Before producing content that highlights your products and services, you need to carry out extensive research of different modes and platforms that you will promote your content on. The same platforms can be put to use to getting maximum views within a short period.

While social media is an effective tool for promoting your content with little cost, email marketing as the most effective content promotion tool that cannot be dethroned from the top place. Apart from depending on different factors such as your writing skills, your domain, and how successfully your content invokes curiosity among the readers, the email marketing has the conversion rate of around 6%-11%.

Even after choosing email for your content promotion, you would still have to undertake days of research to find your potential prospects.

Social Skills

Tons of marketers opted for this profession because content marketing can bring in a lot of money. Also, they thought that this professional is mostly about sitting in front of a computer with zero social skills. But they are wrong. Having extreme social skills is to content marketing and promotion what oxygen is to us.

Even having basic social skills can help the marketers in having a successful content business. The content marketers need to develop a social connection with their readers and partners in a way that doesn’t seem forced but natural. Because the success of the content promotion all comes down to how well you interacted with your potential prospects, you need to focus on developing top class social skills.

Pareto Rule

Pareto rule, otherwise known as the 80/20 rule, is the only rule to live by whenever it comes to content promotion.

In general, the Pareto rule means that you should only spend about 20% of your efforts to gain 80% of the profit from those efforts. The best thing about this rule is that you can apply this rule to basically everything. According to this rule, 80% of your web traffic will result from your 20% promotional tactics.

However, this rule only works for such people who have understood the essence of it.

If you want this rule to work for you as well, then you need to break down your strategies and analyze them. Through this way, you will be able to pinpoint the only strategy that has been bringing in the traffic. Drop everything and focus solely on that strategy because this will be your 20% effort in content promotion. And, the 80% of the web traffic will automatically result from that effort.


Gifographic is the descendant of the infographic. The infographics are an attractive and a comprehensive way of presenting tough information in a digestible way. Gifographic does pretty much exactly that but with a twist.

Gifographic has visuals that get alive the instant they load. Content presented in a gifographic makes it pretty easy to understand different complex ideas. Moreover, the incorporation of the gifs and the live visuals is enough to attract the attention of the readers.

If you are looking to utilize this tactic for content promotion, don’t forget to include the embed code at the end of it so that it becomes easier to share your content.

Lastly, content promotion is not an easy job. Most people fail at it because they fail to realize the importance of promotional tactics and focus solely on the content. Content should be focused on, but half of the attention should be put on the various techniques of content promotion.

If all else fails, you can always hire a marketing company to promote your content, but in the majority of the cases, you have to work on your own to produce effective results.

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