Advertising and marketing were never this easy, but on the contrary, it was never this difficult either. Today as businesses, we are spoilt for choices. As a business you are required to stay connected to your customers as well as reach out to potential customers but how do you do that? How do you decide what to choose? Are you to wander about the best approach available to you? Well, let us tell you that there isn’t one specific recipe for success on the internet. Did you Google for the recipe to success for an online business and failed miserably? Don’t you worry; let us start by putting things into perspective.
First Things First
Copywriting and content marketing are two concepts you need to know before you sit down to put together a marketing strategy for your startup or company. Copywriting in marketing is critical; it can be best defined as a text form of salesmanship. Think of your writing as the salesman in the shop trying to convince the customer to buy. While on the contrary, content writing is slow persuasion, after all, slow and steady wins the race.
Purpose of Writing
Copywriting, as well as content marketing, are done with the motive of connecting you to your audience, but there is quite a distinction between the two.
Copywriting is more specific and is more focused on the goal which is to drive your clients or customers to take action. For example, Pizza Hut tells you that they add extra cheese to their pizza that is because they want you to buy their pizza. Copywriting in marketing is always intended for the audiences to buy from you.
Content marketing is more detailed and servesto inform the customers and potential clients about your services. You try to create the need for the product or the service you are providing. Have you ever walked into a store and bought things you didn’t even need? Well, that is what this is all about. ContentInspire is the place where you can learn more about content marketing services as well as how to ace your content marketing.
How to Ace Copywriting for your Business:
Have you ever tried copywriting for your business but left it because you failed? According to experts, it is one of the fastest ways of increasing your conversion rates. So, here we are presenting you some hacks to ace your copywriting skills.
You are Not a Robot
You are a human, so make sure that your copy also sounds like one. For each industry, your voice and tone can vary, but most of all remember that personalizing with your client will do wonders.
Make sure your business tagline is true to what you do or make. Don’t go about copying big Multinational Corporation, be unique.
Always remember that people never read the entire thing, they skim read. Make your copy readable for your potential customers. Write headlines that can actually sell.Don’t Believe in Myths
Copywriting in marketing is surrounded by myths and hoaxes, do research on what is actually helpful and apply that to your copywriting. Read Maryann Bailey’s Blog post Debunk 6 Seo Myths to learn more about these myths.
Streamline your Business with Content Marketing
Content marketing services in the last few years have really made their mark in making businesses a success. More and more companies today are investing in hiring content marketers that can enhance their business for them. Master your content marketing strategy by following these simple steps.
Listening to your audience is most important, read what is trending and what they want to know. It is completely useless to generate content for “how to” when your audience is looking for an answer about “why.” Take a cue from your audience and write.
Is it Worth it?
It is very important to keep asking yourself questions. If you hire a content writing service, they will write anything for you, but first, you need to understand what is the requirement of your business? You understand your business the best, and that is why you need to step up.
It is all about the loop. If you and your company are not able to generate leads from the content that is being written, then you have failed as a content creator. Read the blog post Content Marketing Success Comes Down to a Single Ingredient to learn the one ingredient that is most important in content marketing.
Copywriting and Content Marketing are Inseparable
Copywriting and content marketing both go hand in hand. You as a business person cannot expect to ace one of them and think that your business will bloom. Copywriting without great content will be a waste of your time and your energy. Don’t be that advertisement that makes people want to switch the TV channel instead be the one that people love to rewind and replay over and over again.
Some Rules to Follow
You need to apply copywriting rules to content marketing and vice versa. Anything that clicks with your audiences is worth writing and sharing. Your audience and your customers are your first priority, and that is why just think of them as priority while writing.
Write for your Audience
SEO has emerged to be a huge field in marketing but always remember that you are writing for your audience and not for the optimization tools or the search engines.
Reading Should be Enjoyable
Your copy shouldn’t sound boring to the reader. If your writing is boring then before you know it people will start leaving your page. Dull and monotonous is not what you are heading for.
Surprise your audience, be generous with the information you are sharing with your readers. Let them be amazed and think wow so much information and that too for free. This is going to land you more readers, and more readers which will translate into more sales.
Copywriting is an art of persuasion which is not very easy to ace. This blog post talks about the lost art of copywriting. Paul Burke, an award-winning copywriter, takes the time out to talk about copywriting and advertising today and how it has changed through the years.
No matter how rapidly technology is changing and how people are reacting to this change, copywriting and content marketing will always be relevant to your website and to your online business.