There are many myths and hoaxes surrounding the copywriting skill. These myths can affect your ability to improve a website’s ranking and search traffic. Rejecting these myths will help you convert your search traffic almost 9% better as compared to your social media traffic.
Generally, when you want to boost your SEO writing strategy, you streamline content marketing blueprint. You also look for the right target market and create content that is deep and validated by data and stats. But have you tailored your content marketing blueprint for SEO? Even if you have, you must abandon the myths and learn how SEO works.
Let’s have a look at some myths so that you can hire a copywriter who can create SEO-friendly content for you
Social Signal isn’t a Decisive Ranking Aspect
The general concept is that social media networks like Twitter and Facebook don’t affect the ranking of a website. This is not true. These social media sites are a major part of the ranking factor of Google. In fact, your followers on social media networks can determine the fate of your website. These social tracks are easy to measure and track.
Organic Visitors Run Away Due to Link-Out to the Authority Sites
There is no doubt that when you link out to other blogs, you lose some of your visitors. However, the same reason lets the visitor see temptation in the sites and they are attracted towards them. What you need to know here is that if you are capable of producing reader-worthy content, your visitors will surely come back even if they leave.
Then there are various authority sites that provide links such as BoingBoing, Business Insider, Mashable, and CNN. Many of us work hard to get their allegiance because their link certifies a boost in the search ranking. If you want to get links from authority sites, then visit www.similarsites.com and type in the URL of the required site.
Top Ranking Results from Long-Form Content
Yes, long-form content is capable of doing that but it’s not easy as a pie. It is not the only contributing factor; there is more to it. To increase ranking, you have to identify the intent of user behind clicking a link. Many of us think that providing more info will help win the readers’ heart, but this is not how things work.
In short, the content should be worthy enough to hold all the relevant information. Rather than stuffing it with words and clichés, you should provide relevant and precise information.
Installing XML Sitemap Boosts Search Ranking
If you search main SEO ranking factors, you will find that installing XML sitemap is not among them. Regardless of this myth, the presence of an XML sitemap is necessary if you want your site to be crawlable. When posting something new, you can update XML sitemap to inform the search engine about changes on your website. While XML indexes the fresh pages and assists the search engine in crawling better, it doesn’t affect the ranking.
Meta Tags are Not That Important
A Meta tag contains a title tag, Meta description, and Meta keyword(s). Although Google does not utilize the keywords Meta tag, they still are worthwhile. These tags allow the user and search engine to understand the purpose of the site. These Meta tags also act as a magnet to clicks and search results. Thus, Meta tags present a good reputation of your site, bestowing it with high-quality.
Your Ranking can be Improved with Top-Level Domains
It is a common misconception that adding a .com domain amplifies the search in Google as it is the most notable domain extension. This is probably because 98% of the search results in the top ranks have a .com domain.
For instance, if a Canadian site owner adds .ca in his site, Google will assume it as a local extension and so it will be visible to most Canadians. On the other hand, if he adds .com in his site, it will give off an expression of being a global site and thus it will be searchable by a wider audience.
No doubt this belief is positive in terms of global usage, but it is not entirely true. The search results and clicks still come down to the purpose and service of your domain name. When you opt for a top-ranking domain, never forget that it must accompany benefit and long-term brand value.
To conclude, acquiring knowledge regarding your field is undoubtedly important but to believe everything that comes your way is not mature. Most of the information available on the internet is blown out of proportion. Most of it is not a result of deep understanding rather it is just a fruit of skimmed content.
Not every source you come across contains the truth of SEO writing. We hope that this blog will lead you on the right path and will help you overcome glitches in your digital marketing and copywriting plans. If you want to avoid these myths in SEO writing, you can try content writing services or hire a certified copywriter.