Content Development for Android and IOS Users
In the 21st century; technological advancements have proved their pivotal role and have changed the past trends of content writing into state of the art e-learning practices. Nowadays, readers have more options to read from different sources and use different communication gadgets to learn new things. The learning paradigm has seen a clear shift on the part of learners and the content providers.
Writing or developing content is an art that is the best show of one’s intellectual and creative capabilities. Everyone is not blessed with this skill to comprehend any idea and convert it into a well-written document. In today’s world of technological advancement, no one finds a time to read a content that is not specific to the prerequisites of the searcher or reader. Content has to be more specific and must include infographics to get a clear idea and engage people to read out the complete content.
Content writers and more specifically digital content writers exercise their talent to benefit maximum of today’s digital era generation. Let’s discuss some of the recent trends in developing optimized online content for the audience using different mediums of communication.
SEO and the Quality Content
Search engine optimization is a process that affects the visibility of content, web-domains, etc. There are two types of SEO; on-page SEO and Off-Page SEO. Both the strategies have their own significance, while in my opinion, Off-page has a wider application as compared to on-page SEO as it differentiates from Off-page SEO on the basis of fresh content available to the searcher.
Online blogs/articles are the primary source of information for the e-learners as due to insufficient time and hectic daily life routine, readers, are more inclined towards reading online blogs or articles provided by the content developers. Most of the organizations have online portals for the in-time information. We can’t deny the role of social media sites where the occurring event is propagated within minutes, and we can have the quick information as early as possible.
Microlearning is another trend that is gaining the attention of readers and e-learners. This kind of learning comprises short videos that we usually see on our social media pages, and the web domains are sources of speedy information. It may include other write-ups in the form of a single page document; the crux of the information is presented in a way that is an easy and quick way to get knowledge for the learners. These kinds of learning tools are more specific and are prepared with full consideration in a concise and a brief way that there is no information left behind. These tools are easily accessible for the users on different kind of gadgets. A treasure of information in your pocket or bag seems a very interesting idea anyway.
Gamification is a new trend that has brought an element of fun within a learning phenomenon for the learners. It’s a quite wrong perception that it is only used for children, but it completely implies its benefits and engages adults equally. It’s an evolving trend that has captured the reader’s attention. Gamification has improved the innovative thinking; skills and problem-solving expertise. Now the organizations are investing this kind of learning tools for the effective learning with a focus on knowledge retention techniques and their personal development.
Wearable and communication gadgets have swept across the market, and the new generation seems to love them. Oculus Rift, Google Glass, and Apple Watch are just a few names among hundreds of other hot items that are being mostly used all over the world and have played a significant role in emerging concept of virtual and augmented reality. These gadgets help learners a quick and multidimensional way towards learning. It’s the most dynamic way of learning according to the recent trends of e-learning.
For effective marketing, we have to make sure that every piece of content that we develop is optimized and highly readable/viewable/audible on respective platforms. Adaptability of the content to the various mediums used by viewers today is what will make your marketing efforts stand out from the competition.