Do you want to make your deliverables popular among prospects? What better way to get going than sending a personal email to motivate potential subscribers into buying your product or service. Email marketing is an art in itself and it is time for you to wake up to the wonders of it.
Email writing can be really tricky to get right. But it is not impossible to start learning about the best ways to make your email marketing content stand out in a pool of great content. Emails are one of the oldest and safest options for digital marketing and we have 9 tips to help you write high-converting emails, starting today!
Clarity Helps Your Message
Emails are usually used for short correspondences, not to say emails are not long. But in this digital age, people are more prone to just skim through content. To bring a quantum leap in your click rate, your business objectives need to be perfectly clear and on-point. You need to know what your product or service is about for promoting it more effectively across various demographics. The open-and-click rates will increase once you clearly communicate your message via email.
Build an Email List
Email is the most common medium for communication and it is very important to keep the subscribers up-to-date about all the good and bad stuff that affects them directly. To increase traffic and conversion rates, a useful email marketing tactic is to build email lists. Not only will it help you reconnect with your current subscribers, but also pique the interest of the inactive ones, thus increasing your sales.
Propose Something Unique
What makes you so different? Why should your customers choose you over others? How can people be inspired to open and buy your products and services? These are some important questions email templates and digital marketing emails should include answers to as these will be your unique selling propositions (USPs). Moreover, offer the best deals on the right day at the right time because timing can make all the difference between low and high conversion rates.
Not many companies take segmenting into account because it takes time to set up. Don’t make the same mistake! Just take time to create various list segments to tailor your email marketing and reap the benefits.
Segmenting involves researching your subscriber’s interests and offering them multiple subscription forms and opt-in incentives to cater to their needs. Understanding needs of the customers’ can bring you one step closer to higher conversions via email writing.
Use the Right Design
Visuals matter! Avoid upper case letters, include useful keywords, and focus more on improving your writing style. Use catchy images, complementary fonts (bold for the title). Here are some tips on pairing fonts.
Social media buttons can be an effective option to increase your click rates. People are naturally curious and might want to share new stuff with others. A good idea is to add company blog and social media links to Facebook and Twitter at the bottom of the email.
Double Opt-in is a Good Option
A double-opt-in is a better option to have as it gives a greater sense of personalization. The process includes two steps: filling of the online sign-up form by a potential subscriber and sending him/her a confirmation email and a verification link.
This option helps eliminate bad addresses from the email list and protects it from malicious competitors. Moreover, it helps to communicate with subscribers immediately. Check out this link for more information on double opt-ins.
Get Psychology into Play
Email marketing can benefit a great deal with psychological tricks. Emotions play a huge role in decision-making. Your aim should be to evoke a reaction from your potential customers in order to convert them. Use images depicting various emotions and good colors for CTA buttons.
Limited time offers to create the fear of missing out (FOMO) effect are a viable option as well to get higher conversions. Conduct thorough research on customer buying behaviors and send targeted emails with catchy subject lines. Content Inspire gives you some examples of useful subject lines for higher conversions.
Call to Action is a Must
The visitors skimming your business email should not be confused about what to do. A clear call-to-action button must be visible separately and not hidden in clutter. Don’t make people work to find offer and discount buttons because they will give up. Here are some call-to-action button examples for you to explore.
Streamline your email design as it’s the first thing your readers may notice. Avoid gifs or high-quality images on this page. One CTA for every email is good enough. Using too much can distract users from your message and is less appealing. Conduct an A/B test to see what works best for your subscribers.
Opt for Mobile-friendly Emails
What better way to get higher conversions than taking advantage of people’s obsession with mobile devices. Sounds callous? Well, time to change your perception because mobile-friendly email marketing is the way to go. Your email may look great in the inbox, but if users cannot view it properly on the phone, then there is little chance they will stick with you for long. Here is a guide to creating a more responsive email design.
Converting your customers with emails is a huge deal and something every business and marketer should strive for. The more you communicate with your customers, the more chances you have of converting them. However, it is useful to remember that not all customers are the same, and you will do well to research and follow consumer behaviors for better results in email conversions. If this does not work, try consulting industry experts to know what is missing and change your email marketing strategy accordingly.