Visuals always appeal more to the audience. It is a human instinct that we make sketches of the things we read about in our minds. Have you ever read a novel and imagined the characters in your mind? I bet you have; this is the power of visuals. Video script writing is critical for the success of any visual campaign. How much does your company invest in visual content and how do you ensure you write a video script that best depicts your products and services?
Videos have the power to influence your audiences in the best possible ways, and that is why we provide you with the best tips to ace your video script writing. Lena Rhodes in the blog post Building Successful Social Media Strategy talks about the healthy way to reach your audience.
Planning Your Script
It is expected that by the year 2020, 80% or more content that attracts customers will be visual in nature. 20 Pre-Production Tips to Create Successful Video Content will help you in planning your video script before considering all the factors that could affect the customers’ decision.
Tips for Writing an Effective Video Script
Know your Audience
It is very important to know your target audience because without that it would mean shooting in the dark and hoping that it hits the target. Create a connection between your message and the audience.Video scriptwriter should consider his audience before finalizing the context; it should come before anything else in the process.
Follow Classic Structure
Video script writing format is based on the classic structure that consists of an introduction, body and the conclusion. But video script writing is very different than writing an essay. According to experts, you should put your message out in the first 30 seconds of the video. Your video should not talk about food in the first 5 minutes and later reveal that it was actually an advertisement talking about tissue papers.
Keep it concise
No one is going to reward you for more content; more content is only going to distract your audience from the actual point you are trying to make. Any video that is greater than 8 minutes distracts the viewer, and as a result, he shifts to another channel. When writing a video script, make sure that you make it as concise as possible.
Keep it Simple
Simplicity is the key to success. Use of jargons and technical terms doesn’t help in getting the message across but instead confuses your audience. The first 8 seconds of your video is all that matters. In these 8 seconds, your audience will decide whether they want to continue watching or not. Meredith Evans shares a blog 6 Simple Tips for Planning & Designing Social Media Content in which she shares how to keep your content simple.
Add Call to Action
As the video reaches its end, the call to action should be very clear to the audience. It is advisable to include only one call to action to avoid any miscommunication.
The Three Stages
While writing a video script, make sure you answer these three questions that the viewer might have. If you are able to provide answers to these, you have done your job well. The video script writing format mainly revolves around these stages
Stage 1: What
Start your video script writing by answering the most important query, and that is “What.” What is the purpose of this video and what are you trying to achieve.
Stage 2: How
Now tell your audience “How” this video can help them solve their problem.
Stage 3: Why
By now the audience knows what you want to tell them and how you will solve their problems. Now tell them “why” you’re the best option available to them.
Video script writing format can vary according to many people. There isn’t one secret recipe that can be used in order to ace your video scripting. In the blog post How to Write a Video Script by Sophia Bernazzani it is as simple as a three-step process.
Turn Your Message into a Story
Your script should follow a simple story that translates your message to your audience. People relate best to stories, and that is why your story will be able to move more people than your plain message.
Your story doesn’t have to be overly complicated or epic to resonate with the audience. Keep it simple and then see the difference it makes.
Words are Not Enough
You are not narrating a novel to your audience, words are important, but they play a role together with graphics and music. Bringing your message to life is what you are aiming to achieve, use music and visuals to create an environment for your audience. Do you need help with the video script writing format? Here is a resource for you How to Write a Video Script – 4 Script Formats to Choose From.
Last but the Most Important Tip
This probably is one of the most important steps in your script writing process, tweak and re-tweak until you are sure that there is no unnecessary information provided in the video script. The curse of knowledge is a concept that means once someone knows -something; it becomes very difficult to unlearn it. Don’t assume that your audience already knows; take your time to understand the mentality of your audience.
Ask yourself these Questions
- Does it communicate your message?
- Does it achieve your objective?
- Does it include Call to Action?
- Effective use of visuals and sounds?
- Does it resonate with your audience?
The tone of your script will be very important. The tone will help resonate with the audience.
Adding humor to your content can really make it worthy of sharing but keep in mind the type of video you are developing. It would not be the wisest decision to add humor into a very serious script. Decide what goes best with what.
Your video script is the most important thing when you decide to make a video for your audiences. Invest all your resources in the script and then watch it do wonders. We have already established that videos and visual content are what connects best with your audience. Video script is a medium that can help you grow your audience, but the ultimate guide to writing a good one is, write a lot of them. Practice will make your writing perfect and help it stand out in the crowd.
HAPPY VIDEO SCRIPTING!