Having knowledge of SEO and copywriting is great. But if you can apply that knowledge in a better way in the right place, then your marketing skills are unstoppable. Being a skilled copywriter not only expands your vision and projects your exposure to SEO but also inflates your value.
For an adept SEO blog content writer, there is a three steps process to consider: competitiveness, purpose, and volume. If you don’t know how to capitalize on your SEO knowledge as a copywriter, then you must understand these steps. Begin here!
Keywords for Competitiveness
Competitiveness of keyword urges copywriter to ponder if it carries potential conversion power or just theoretical power. For instance, if a competitor of better reputation is in possession of the same keyword you are thinking to use, then your chances of dominating that keyword are quite meager.
However, if that particular keyword is not popular among your competitors, then congratulations, you have found the key to the chest. It is a known fact that the more a keyword is searched, the more worth it acquires. Hence, keywords in the form of long phrases are a great opportunity for small organizations to groom themselves in the field of search.
Volume of Keyword
Keyword volume is an important point to consider when choosing right keyword because if the keyword phrase is not generating least number of searches, then it will not generate enough traffic for you. So you better reconsider volume of your keyword phrase before picking it. However, in case of blog content writing, many other factors count in.
Let us give you an example: If a search volume of a keyword is as low as 70 (which is quite low), and product of client costs $150,500, then a single conversion of search will pay for it. This calculation justifies search volume of 70 as a selection of this keyword ultimately pays off. Various SEO copywriting services nowadays focus on this aspect.
Purpose of Keyword
The purpose behind a keyword is its primary aspect. Especially, in blog content writing, a keyword must make some sense or similarity. It also applies to product marketing. For instance, ‘the best burger in town’ is a very relevant keyword for marketing of a fast food chain as compared to ‘amazing fast food.‘
Therefore, searching value of your product highly depends upon relevant keywords you select. Relevancy would not only depict purpose of the product but will also make your deliverable to be easily accessible by your customers, thus improving your product search. Three major reasons make the purpose of keyword so vital.
First, if the content is self-describing when searched by the customer, then he would execute action quickly. For instance, if he finds the keywords relevant to his search, he would rapidly click on the link, and get the product. You should consider that serious customers do not like to wander off the page in search of their required item.
Second, the purpose of keyword proves to be time-saving for the customer. It narrows down their research thus saving the hassle of searching again and again for relevant item. The clarification of purpose in return elevates conversion rate. General keywords may attract higher traffic, but whether traffic would be relevant or not, it is not guaranteed. Thus it affects the client.
Third, the purpose of keyword urges copywriter as well as a customer to be specific about content. You may have noticed around that non-specific content does less help to the customer in searching for a required product. Likewise, in case of blog content writing, the client feels lost and bored, and resultantly conversion rates drop.
Assisting Tools and Tips
There are many online tools available that can analyze your keyword competitiveness and examine the volume of a keyword. Tools like Moz Keyword Difficulty Tool and Google Keyword Planner are quite helpful in this context. However, there are some more tips that you can use to sharpen up your keyword search.
Since Google has stopped displaying SEO keyword data in analytics website, it has become hard to follow SEO performance of content. But you can always track traffic source to optimized pages. You should check the number of visits paid by Google and other sources on your content.
Rather than coining keywords, get customer service and sales team in the loop. Since they are in direct contact with clients, so they know better than anyone about what clients require. They have a fair idea of what kind of services and products client asked for. SEO Copywriting Services specifically keep a tab on this facet.
For long-tail keyword optimization, off-site content and blog posts are a better platform. For higher conversion and less precise keywords, service pages and primary website products are more preferable. Long-tail keywords work because people who visit these links have a purpose of directly getting the product, fetching information or selecting a supplier.
Last but not the least, the keyword you select must be related to the product, location, industry, and USPs. Conduct a deep research about what exactly your customer is searching for. For your ease, we are providing some more useful links that would help you in searching for SEO keyword tools, for instance, SEMrush and Google AdWords. So all you’ve got to do is stay focused and stipulate your keyword.