‘Content is king’ is a famous phrase that was penned down by Bill Gates in 1996. This phrase has found its way in the mainstream writing department and can be easily seen thrown at ‘non-writers’ who always question the professional writers’ habit of producing a myriad of content every other day.
However, the success of the content is not determined by how well-crafted or thoroughly researched a marketing topic is. A piece of content can only be labeled as successful only if its creator has spent a considerable time in promoting it by employing various techniques and skills.
If you want to know about those skills, keep on reading.
A great piece of content can be easily identified. It also inspires many amateur writers to try to replicate them. But the replicated content fails to bring in the same results for the amateur writers as it did with the professionals.
Why is that? Because when the professionals produce a piece of content, they don’t entirely focus on penning down a thoroughly researched topic, instead half of their focus is dedicated to thinking critically.
The same places where the amateur writers marvel at the well-crafted content, successful writers pose different questions to their brains. Questions like ‘What’s the writer trying to convey?’, ‘What writing techniques have he/she employed?’, ‘Will the same methods work for me effectively if I introduce slight changes?’ and ‘Will this writing method work the same in every domain?’
Your critical thinking should not be just limited to the stated questions, but you should always try to have a unique and unconventional set of question for every piece of content that you lay your eyes upon.
Before producing content that highlights your products and services, you need to carry out extensive research of different modes and platforms that you will promote your content on. The same platforms can be put to use to getting maximum views within a short period.
While social media is an effective tool for promoting your content with little cost, email marketing as the most effective content promotion tool that cannot be dethroned from the top place. Apart from depending on different factors such as your writing skills, your domain, and how successfully your content invokes curiosity among the readers, the email marketing has the conversion rate of around 6%-11%.
Even after choosing email for your content promotion, you would still have to undertake days of research to find your potential prospects.
Tons of marketers opted for this profession because content marketing can bring in a lot of money. Also, they thought that this professional is mostly about sitting in front of a computer with zero social skills. But they are wrong. Having extreme social skills is to content marketing and promotion what oxygen is to us.
Even having basic social skills can help the marketers in having a successful content business. The content marketers need to develop a social connection with their readers and partners in a way that doesn’t seem forced but natural. Because the success of the content promotion all comes down to how well you interacted with your potential prospects, you need to focus on developing top class social skills.
Pareto rule, otherwise known as the 80/20 rule, is the only rule to live by whenever it comes to content promotion.
In general, the Pareto rule means that you should only spend about 20% of your efforts to gain 80% of the profit from those efforts. The best thing about this rule is that you can apply this rule to basically everything. According to this rule, 80% of your web traffic will result from your 20% promotional tactics.
However, this rule only works for such people who have understood the essence of it.
If you want this rule to work for you as well, then you need to break down your strategies and analyze them. Through this way, you will be able to pinpoint the only strategy that has been bringing in the traffic. Drop everything and focus solely on that strategy because this will be your 20% effort in content promotion. And, the 80% of the web traffic will automatically result from that effort.
Gifographic is the descendant of the infographic. The infographics are an attractive and a comprehensive way of presenting tough information in a digestible way. Gifographic does pretty much exactly that but with a twist.
Gifographic has visuals that get alive the instant they load. Content presented in a gifographic makes it pretty easy to understand different complex ideas. Moreover, the incorporation of the gifs and the live visuals is enough to attract the attention of the readers.
If you are looking to utilize this tactic for content promotion, don’t forget to include the embed code at the end of it so that it becomes easier to share your content.
Lastly, content promotion is not an easy job. Most people fail at it because they fail to realize the importance of promotional tactics and focus solely on the content. Content should be focused on, but half of the attention should be put on the various techniques of content promotion.
If all else fails, you can always hire a marketing company to promote your content, but in the majority of the cases, you have to work on your own to produce effective results.