Producing content for the online audience is not an easy job. The compilation of a compelling blog post (of an average size) may require days for an experienced writer. After passing the post through many processes of optimization, after the post is published for the general public. That particular piece of content basks in all the glory for some time, but after a few days, all of its glory fades away, and it becomes one of the many forgotten blog posts.
This type of situation hurts all the people who worked on the blog; especially if a lot of blood and sweat has gone into the production of it. It saddens its creator particularly if the blog is not valued like it should have been.
It is in the human nature to develop a certain connection with the things they value the most; be it anything. So, it is not surprising if the content creators’ hearts break upon the realization that their content has lost its zing.
There is no need to worry because your once great content can be reproduced into something even greater. There are many ways to hold on to, but once the essence is grasped, it is going to save you from a lot of trouble.
Ways to Repurpose Content
If you have written a blog, it can be turned into an e-book. If you have produced some video, it can be converted into a podcast. The opportunities and ways of reproducing the content are endless but if you are still clueless about how to reproduce the content, perhaps the various ways given below will sort it out for you.
Created Webinars? Convert Them into Video
The thing with webinars is that it can be attended or viewed by the people who have knowledge about it beforehand. Sure you can advertise about it previously to ensure great attendance strength but what happen after you are done with the webinar? There is no way you can hold the same webinar for every week to inform the new visitors and potential clients about it.
There is no need to let your sadness rule you because it can be effectively dealt with by converting the webinars into YouTube videos. Through this way, you can ensure that your new followers remain updated with the information presented in that webinar. Also, you can post the video on YouTube and link it back to your website. This will also increase your followers, every day!
Convert YouTube Videos into Podcasts
There are certain kinds of people who like to increase their knowledge by preferring Podcasts over videos. Their attention cannot be directed towards the videos no matter how creative, interactive or fun they are. So to target such people and to increase your followers’ base, you can extract the original conversation from the videos and convert them into Podcast files and upload it on the designated platforms.
Sneak in your website address, and witness your growth in your potential clients.
Blog Posts into Podcasts
If you are not blessed with an authoritative or a professional voice, you can always hire voice talent online and pay them to read your blogs in a calm and soothing voice. The only thing that you need to do in this process is produce a classic blog that adds to the existing information of listeners. Also, you would be required to send your podcast to the radio stations and request them to play them on specific channels.
Turn Old Blog Posts into Guides
If you have been creating and posting blogs in a particular niche, then you convert them all into a single guide. For example, if you have produced a string of blogs concerning the pictures on Facebook, increasing followers on Facebook, or strategies regarding backlinking on Facebook then you can combine the posts into one and present it as a guide such as a ‘Guide to Perfecting Facebook Marketing.’
This can also be availed in email marketing to increase your lead generation efforts.
Repurpose Quora Questions into Blog Posts
Quora is a platform where people ask general or sometimes complicated questions. The questions itself are enough to produce a full-fledged blog on them. What you can do is analyze the platform, search potential questions and write a blog post on it. You can also provide a glimpse of your blog in the answer section of Quora and invite people back to your website for more thorough information. Those people, who want a deeply explained answer to the stated question, would flock to your website.
This can provide you with a plethora of ideas for your blog posts and can increase your followers’ base.
Simply put, every blog post can be repurposed into something new and fresh. You just have to have a keen mind and sharp eye to see the potential in your old blog posts to reproduce them. All in all, the provided ways would be able to help you in reproducing your old yet brilliant content.